one boxer. one page. done right.

BENEATH sells exactly one product: the beneath boxer. so we built exactly one page — a store where the whole site is the product page, and every scroll answers the next question before it's asked.

one-product storeshopifypack pricingarabic + english

beneath — the beneath boxer

BENEATH one-product page — the beneath boxer with pack pricing

the brief

when you sell one thing,
everything is the pitch.

a one-product brand can't hide behind a catalog. the page has to do everything: explain the product, justify the price, kill the doubts, and close — in one scroll.

we designed BENEATH brutalist-clean: bone background, heavy type, one lime accent, and a bilingual marquee — because the customer thinks in arabic and shops in both. pack pricing does the selling math out loud: 1 pair EGP 300 · 3 pairs EGP 810 · 5 pairs EGP 1,275.

the build

every scroll answers
a question.

fabric cards for "what's it made of?" (95% high-gauge cotton, 5% elastane). real fit references — "fit, on humans"— for "which size?". a first-pair guaranteefor "what if i don't like it?": wear it, and if you don't love it the whole order is refunded. no photos, no forms, no debate.

a sticky buy bar follows the whole page, so the answer to "ok, convinced" is always one tap away.

fabric · fit · guarantee

BENEATH fabric cards, fit-on-humans section and first-pair guarantee

beneath — full page

mobile first

a product page
in your palm.

underwear is a replenishment product — people re-order from bed. the mobile build keeps the gallery swipeable, the pack picker thumb-sized, and the buy bar pinned.