the worst website problems aren't the ones that throw errors. they're the quiet ones — the page loads fine, looks okay, and leaks visitors on every screen. we see the same five in almost every site audit we do.
1no clear offer above the fold
the mistakevisitors can't tell what you do in one glance. they bounce before they scroll.
the fixone line that says what you do + who it's for, at the very top. (this is the 5-second test — run it.)
2generic stock photos
the mistakefake smiles and borrowed images kill trust. it looks like everyone else's site — because it literally is everyone else's imagery.
the fixreal photos of your product and your people — or bold, brand-owned visuals. imperfect and real beats polished and borrowed.
3walls of text
the mistakenobody reads paragraphs on a website. big blocks of copy get skipped every time — along with whatever you said in them.
the fixshort and scannable. one idea per section, headlines that carry the message even if nothing else gets read.
4no obvious way to contact you
the mistakeinterested visitors hunt for a button, can't find one, and give up. an interested visitor who can't act is a sale you already lost.
the fixone clear action visible on every screen — a button, a form, a whatsapp link. never make them look for it.
5reads like a brochure, not a salesperson
the mistakethe site describes — it doesn't sell. no path, no push, no next step. visitors read, nod, and leave.
the fixtreat every page like a conversation with one goal: guide the visitor to one next step. a good site is a salesperson that never sleeps.
save this list. fix one this week — the offer line first.
want to see what fixing all five at once looks like? that's basically our job — the geeclassic and toplyn builds are this list, applied.