client
TOPLYN
→all work
nudge
nudgesmart casual premium, with a store that speaks the same language.
TOPLYN lives in the space between streetwear and formal. we designed and built a shopify store to match — black-and-white photography, gold details, mobile-first. live now and selling.
shopifylive storee-commercemobile-first
shot from the live store — team-toplyn.shop →
1
the briefbetween streetwear
and formal.
TOPLYN's pitch is the essential system — elevated basics you can wear to a meeting or a late dinner without changing. the store had to carry that positioning: premium without being stiff, minimal without being empty.
we went dark. black-and-white lookbook photography, a gold accent reserved for the moments that matter — prices, the add-to-cart — and a catalog built around a tight, deliberate lineup instead of endless scrolling.
2
the build
the real lineup — perfect fitted tee LE 600 · knitted tee LE 700 · box fit essential LE 700
3
mobile firstbuilt for the phone
it sells on.
fashion in egypt is bought on instagram and closed on mobile. the store is designed phone-first — the hero, the lineup, and checkout all tuned for a thumb, not a cursor.
4
scope of work- S1 store design — dark theme, gold detail system
- S2 full shopify build — home, catalog, product, cart
- S3product & lineup merchandising
- S4 mobile-first layouts across every template
- S5 live and selling — team-toplyn.shop · cairo, egypt
- S6 handoff — the team runs the store day-to-day
want a store
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